On the 6th June 2012 a movie-style trailer was released for the album featuring music from the album, and announcing the title. It was accompanied by a release date counting down to 17th September 2012, a Monday, indicative of the UK release date.
On 27th June 2012 Survival was debuted on Zane Lowe's show on BBC Radio 1. It was confirmed and simultaneously released as the Official Song for the 2012 Summer Olympics in London.
On 30th July 2012, the artwork for the album was revealed over a selection of 11 images. The final album artwork depicts an image of the Human Brain and all the neurons that make it up. The Image came from the Human Conectome Project.
On 2nd August 2012, it was announced via Muse's website that the release date of the album had been postponed to the worldwide release date of the 1stOctober, and that the song Madness will be released on 20th of August.
On August 9th, 2012, Muse made the Deluxe Box of The 2nd Law available to purchase with the free music video of The 2nd Law: Unsustainable.
On September 24th, the album leaked. The same day, Muse announced the websites which would be streaming the full album worldwide that evening.
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